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ĀZLEE is a combination of designer Baylee Ann Zwart’s middle, last and first names. Zwart was raised between Colorado and California. After working at Glamour and Allure Magazines in New York, she moved to Guatemala to work for a fair-trade non-profit with local artisans. It was there on the shores of Lake Atitlan that she began to study the art of jewelry metal working and was immediately enamored with the notion of being able to sculpt pieces from the ground up that can be worn everyday, and passed down from generation to generation. She made many of the original pieces that are still present in the collection today. Upon moving back to the states to further pursue her interest in sustainable fashion, Zwart worked in Design and Product Sustainability at TOMS Shoes. She developed ĀZLEE’s first collection while still at TOMS, eventually parting ways to establish her brand in Spring 2015.
Made of 18k gold and platinum, ĀZLEE’s pieces are made locally in Los Angeles by master craftsman. The enamel is hand painted by a local artist and the jewelers are top craftsman in their field. Zwart’s design aesthetic is characterized by her fresh perspective and restrained approach. Pieces feel modern and interesting, yet effortlessly wearable. Her personal influences include design approaches signature of the French Art Deco era as well as her fascination with Ancient civilizations.
Zwart is strongly invested in creating long lasting, quality pieces which pinnacles in her Custom Atelier. ĀZLEE Atelier offers clients an incredibly special experience of creating custom, one-of-a-kind pieces that feature rare-cut diamonds Zwart has collected over many years. Zwart collaborates directly with clients to bring their pieces to life through an intimate and personalized process.
ĀZLEE has been worn by Emma Watson, Rihanna, Bella & Gigi Hadid, Zoë Kravitz, Scarlett Johansson and has been featured in Vogue, Vogue Paris, W, Elle, Bazaar and international publications around the world.
As a surfer & scuba diver, the ocean holds a very special place in Zwart’s heart. Each year the designer supports a different ocean-related cause via a portion of proceeds from the sale of her collection. ĀZLEE’s current partner, SeaLegacy, combines decades of experience in conservation, photography, and communications, with the latest digital and social technologies, to build a healthy future for our oceans.
If you would like to learn more about our Sustainability initiatives, please visit our Sustainability page.